Cannes Lions

JORDAN

BLAST RADIUS, Vancouver / JORDAN BRAND / 2013

Case Film
Case Film
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Case Film
Supporting Content
Case Film
Supporting Content
Supporting Content
Case Film
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"RiseAbove_Conditions" takes viewers to the mean streets of Chicago – the city where Michael Jordan staked his claim to the title of greatest player of all time. But this time it’s not about basketball legends. It’s about basketball uniting kids in at-risk neighborhoods. In communities where parents were once afraid to let their kids even play outdoors, the “BBall On The Block” program stages neighborhood basketball games that enable kids to play the game, learn new skills, and come together in a safe, positive, and fun environment.

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