Cannes Lions

ALL-IP

CHEIL WORLDWIDE, Seoul / KT - KOREA TELECOM / 2013

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Overview

Entries

Credits

Overview

Description

All-IP is the Innovative technology in telecommunication business which integrates all telecommunication service into one IP.

KT, one of the largest telecommunication companies, wants to lead the IT market by acquiring 'All-IP' the key to the future market.

However, it is a future technology and superior concept, so it is unfamiliar and difficult to general consumers. Before it starts to lead the market, consumers can be ignorant about the service.

So, KT wants to inform the innovation and help understand the All-IP.

Execution

The All-IP Lounge is organized into 6 story lines

In the Idea Hub (Riving Room), customers can experience seamless All-IP services through the Smart TV. In the Kitchen, Through the smart TV, customers can search recipes and monitor the playroom. In the Fun Ground (Play Room), children can play with the smart education robot Kibot, and mom can talk through video call. In the Book Garden (Study Room), customers can also use upcoming services, such as GB Wi-Fi. The Bathroom, called Bubble Land let customers watch TV and check their body fat and stress level through the mirror touch TV

Outcome

Since the opening, we had an average of 375 visitors a day. And 42 published articles.

The All-IP Lounge is the space that presents the future image of All-IP, where every service and space is connected without boundaries and consumers can feel the benefit of ALL-IP comfortably and naturally as much as they want.

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