Cannes Lions

"All That Goos is Not Gush"_ Squid

ERICH & KALLMAN, Larkspur / GENERAL MILLS / 2018

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The unique liquid center of Fruit Gushers are highlighted in this film about a young woman who licks a squid that gushes ink. She learns the hard way that just because something goos liquid doesn’t mean it tastes as good as Fruit Gushers.

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