As an initiative to reduce waste, we created the “ALL-YOU-CAN’T-EAT” project. A campaign designed to engage Bar-B-Q Plaza’s customers, by encouraging them to contribute to our mission towards zero waste.

We started with a small change, turning our placemat into an idea mat. A place where our customers were invited to share their ideas on how we could make the most of the leftovers on our tables. After gaining thousands of inspiring ideas, we picked the best ones and made them happen

The “ALL-YOU-CAN’T-EAT” Doggy Bag

We partnered with Petpal, to give the doggy bag a real purpose by turning our leftover meat into nourishing dog food. Carefully and conveniently packed to feed one dog, customers could collect a doggy bag at every restaurant. While they helped us feed stray dogs in their neighbourhood, 16.5 tons were also donated to dog shelters and vet clinics across the country.

CHOPSTICKS FURNITURE

We teamed up with Benwood Design, a leading furniture manufacturer, and turned the 20 million disposable chopsticks wasted every year into something useful. Resulting to 200 sets of desks and chairs being donated to under-privileged schools in remote areas, and inspired the next generation to be more mindful about waste.

Thailand’s first restaurant chain to turn leftovers into dog food, and also giving disposable chopsticks a second life.

Inspired Thai society to be more mindful about the waste they leave behind, resulting to Tesco Supermarkets donating their unsold pet food to dog shelters.

Generated thousands of conversations on social media, and even sparked an online petition with consumers asking McDonald’s to turn their leftover burgers into dog food.