Cannes Lions

ALLIANZ GOFUTURE

ELEPHANT SEVEN, Hamburg / ALLIANZ / 2003

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Description

"Gofuture" is a campaign brand of the Allianz Versicherungs-AG. The aim of the campaign is to strengthen Allianz credibility within the targeted age group of 16 - 25. We want to provide understandable information about insurance products, without the usage of typical business jargon.

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