Cannes Lions
Y&R, New York / LG / 2011
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Sometimes when a superhero blows things up, regular people—and their cars—get caught in the middle. And when that happens, who’s going to save them?
Well, with the right piece of technology, they can save themselves. By bringing friends together, a good multi-tasking smartphone can make anyone a superhero—or at the very least, a mildly bossy person who’s good at shouting orders.
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