Cannes Lions

ALPENLIEBE SWEETS

McCANN ERICKSON INDIA, Mumbai / PERFETTI VAN MELLE / 2008

Overview

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Credits

Overview

Description

Perfetti Van Melle, a leading confectionary manufacturer have a candy brand Alpenliebe which used the proposition of greed. So, in order to communicate the same idea on radio, we used the basic insight that greed is in everyone. And how to put it to better use than by having the chocolate candy instead.

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