Cannes Lions
LEO BURNETT, Chicago / KRAFT / 2003
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Jimmy's an awkward adolescent whose body's changing; jeans are too short and has fluffy facial hair. Dad reassures Jimmy that he shouldn't be ashamed "Even your Altoids will be changing,". The teenager pulls a tin of new tangerine-flavored Citrus Sours from pocket. "Go ahead son, you're ready," his father encourages.
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