Agency collaborated with client and TV network “Telehit” to produce a new 30-minute 13-week run TV programme entitled “Picnic” airing on the country’s most popular TV music network. The custom content of the TV programme created a fun, highly credible and totally safe “refuge” where young women could freely explore and express their love and socialization interests. This connection was then leveraged via a soft-sell advertising spread throughout a holistic network of high affinity media.

Young girls connected: Unaided brand awareness increased 21%. Always loyalty increased: Exclusive Users increased +45% in this loyalty stagnant category.Due to its popularity, network expanded Picnic schedule at no additional cost to client.

Volume growth: +11% Client Happy:Brand renewed the “Picnic” contract for one more year.