Cannes Lions
TBWA\GERMANY, Berlin / ALZHEIMER RESEARCH INITIATIVE / 2005
Overview
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Credits
Description
Each month, the days of the calendar are changed graphically to highlight a different early warning sign of Alzheimers.
Outcome
The Alzheimer Forschung Initiative was overwhelmed by the high response rate this calendar generated. They claim it was their most popular mailing ever.
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11 items