Cannes Lions
LOWE BULL, Johannesburg / ALZHEIMER'S ASSOCIATION / 2005
Overview
Entries
Credits
Execution
The actual Post-it that is stuck on the newspaper plays on what the illness is about - memory loss. So in order not to forget something, you write it on a Post-it.
Outcome
There aren’t any quantifiable profits seeing that this is a public service advert but client informs us that their call centre was inundated with calls for families and friends which has led to their increasing our advertising budget for year 2005.
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