Cannes Lions
THE JUPITER DRAWING ROOM, Johannesberg / ALZHEIMER'S ASSOCIATION / 2005
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The idea is based on the pop-up that appears when one's computer system is running low on memory. We created an unavoidable, interactive mechanism that would make younger people more aware of Alzheimer's and possibly direct them to the Alzheimer's website. The pop-up initially ran on www.dukesofurbino.com, a website frequented by younger, creative minds.
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