To grab attention for a room spray and its amazingly fresh fragrance, the new Ambi Pur "Pink Flowers".

Together with a professional artist we planned the set up. Then, we decided which materials work best visually and practically. After a test series with dummies, we finally came up with an amazing artwork of beautifully handmade flowers.

These pop-ups were installed behind doors where we sprayed our new fragrance. When someone opened and closed the door, flowery freshness instantly popped out.

Our pop-ups were set up on 6 smelly places in 4 different cities. The response has been extremely positive. Rarely before have people so openly talked about smelliness. For personal reasons, we avoided any statistical investigations on the toilets.