Cannes Lions

KIWI SHOE POLISH

TBWA\TOO\DURBAN / SARA LEE / 2006

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Description

Kiwi Shoe Polish celebrates its 100th year in South Africa. Most of its consumers, the first 90 years under apartheid, had very little to celebrate. Kiwi, in a non-patronising way, found something to celebrate 100 years of love for music, dance and shiny, well-protected shoes.

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