This ad is to promote the AMD64 Athlon processor. The minisite expresses the concept of "64-bit empathetically thinking" whereby the product is the key vehicle. The change brought by 64-bit to the world is infinite with possibility rather than having a solid description. Our minisite tries to describe this possibility in every aspect. Symbolic abstract units establish a close relationship with AMD. The target audiences will feel a great visual impact and be astonished by the complexity of the tech solution provided. There is 3D animation integrated into the site, to best show the glamorous technnological side of AMD64.Target group: mass consumer