We decided to tap into the growing frustration among IT professionals, who often feel as if the “giant” churns out new technology for new technology’s sake, without concern for users’ needs. We focused on the fact that AMD listens to IT professionals, and meets their users’ technology demands.

View-through rates were especially high among IT professionals, and over 100,000 unique visitors went to AMD-sponsored information 'hubs.' We also developed a small but vocal group of loyal AMD evangelists who were interested in AMD’s message of customer-centric technology.