Cannes Lions

MICROPROCESSOR CHIPS

MRM GOULD , San Francisco / AMD / 2003

Presentation Image

Overview

Entries

Credits

Overview

Description

We decided to tap into the growing frustration among IT professionals, who often feel as if the “giant” churns out new technology for new technology’s sake, without concern for users’ needs. We focused on the fact that AMD listens to IT professionals, and meets their users’ technology demands.

Outcome

View-through rates were especially high among IT professionals, and over 100,000 unique visitors went to AMD-sponsored information 'hubs.' We also developed a small but vocal group of loyal AMD evangelists who were interested in AMD’s message of customer-centric technology.

Similar Campaigns

12 items

AMD x HP VTuber Journey

ADVANCED MICRO DEVICES (AMD)

AMD x HP VTuber Journey

2024, AMD

(opens in a new tab)