Cannes Lions

AMERICAN EXPRESS CARD

OGILVYONE WORLDWIDE, New York / AMERICAN EXPRESS / 2005

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For Whatever Dreams Are On Your List. Launched simultaneously in five markets (Australia, UK, France, Mexico, Italy), American Express "Dreams" is a window into what is possible with the American Express Card. Come be inspired, get ideas for what you didn't realize is possible and start to live the dreams you've had -- or didn't know you have. Browse among three rotating lists, each with six items. Global dreams live on the first two lists and very local ones by market on the third. Designed to use Treemap technology, the site will also reflect the popularity of certain list items, plus be able to submit your own ideas for list items.

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