Cannes Lions

AMERICAN EXPRESS CARD FROM BANCOLOMBIA

DDB COLOMBIA, Bogota / BANCOLOMBIA / 2003

Presentation Image

Overview

Entries

Credits

Overview

Execution

Besides the accustomed in defining the target group attitudes and preferences, the media team took the difficult challenge of negotiating the daily airing of two-minute commercials in prime time. They were also able to arrange for these commercials to be broadcasted simultaneously in the 3 main Colombian T.V. networks. This privilege had been previously reserved only for the President's Television Speeches.

Similar Campaigns

12 items

1 Spikes Asia Award
ACL United

COLENSO BBDO, Auckland

ACL United

2024, MEDIBANK

(opens in a new tab)