We begin at a crossroads. We see a car cross the street, the color of the traffic light changes and another car waiting on the other street crosses. we see it leave the screen. a few seconds later we see another car crossing at full speed and surprisingly crashes with an invisible object. We see the hard impact and a caption appears: "When you look at your mobile, you don't see other things". We see a black background on which we see another caption appear: "If you drive, just drive". We see the Mexican Insurance Association logo appear.