Cannes Lions

CAR INSURANCE

OGILVY & MATHER, Mexico City / AMIS / 2013

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Overview

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Credits

Overview

Description

As it is a completely new medium used in a completely unexpected way for the consumer, there are no specific restrictions or regulations.

Execution

Installation.

We built a real car size, made of cotton candy .At Michoacán street, near to the Mexico Park, in Mexico City, The dimensions are exactly like a real car.

Outcome

RESULTS

Along with other cases AMIS did, 34% increase on visits to the brand site Nadaessegurotusegurosi.com.mx

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OGILVY & MATHER, Mexico city

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2017, AMIS

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