Cannes Lions
CAR INSURANCE
OGILVY & MATHER, Mexico City / AMIS / 2013
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Overview
Entries
Credits
OVERVIEW
Description
As it is a completely new medium used in a completely unexpected way for the consumer, there are no specific restrictions or regulations.
Execution
Installation.
We built a real car size, made of cotton candy .At Michoacán street, near to the Mexico Park, in Mexico City, The dimensions are exactly like a real car.
Outcome
RESULTS
Along with other cases AMIS did, 34% increase on visits to the brand site Nadaessegurotusegurosi.com.mx
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