In Mexico a lot of people die in car accidents every year.

AMIS, the Mexican Insurance Association, made a radio campaign to make awareness of the risks of make a phone call while driving.

The brief from the client was very clear: -We need a campaign that help us to communicate "don't call and drive"-.

The media team decided to publish these tweets at rush hour, at 8:00 am and at 6:00 pm. This makes message even more relevant because it's the time when Twitter users are driving and tweeting.

“The Intruder” action was a success. Thanks to its implementation in the five parts of the city with the most car thefts, the impact was overwhelming.

Along with other actions AMIS made, there was a 34% increase on visits to the brand site NadaEsSeguroTuSeguroSi.com.mx