Cannes Lions

AMNESTY INTERNATIONAL

MEDIAPLUS, Munchen / AMNESTY INTERNATIONAL / 2010

Overview

Entries

Credits

Overview

Execution

This pop-up will not only to tell the user about the problem but will visualise it for him. If the world looks away, the problem will get bigger and bigger. And so does our pop-up. If you click the pop-up away, it will only get bigger. And again. And again. Finally then the user can read about the problem and take action to help.

Outcome

As a result of this pop-up, Amnesty International has received an increasing number of people wanting to support Amnesty financially in order to solve this problem.

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