Cannes Lions

AMNESTY INTERNATIONAL SPAIN

CP INTERACTIVE , Madrid / AMNESTY INTERNATIONAL / 2004

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Client’s brief: 'Light the world with our candle' (Amnesty International Spain). Marketing Objectives: - Increase AI Spain Funds - Recruit new Spanish Members Target Audience: Male and female 18-55 years old.

Creative description: Some people need a little bit of light in their lives. A light that brings more justice to the world. From this emotive concept we developed a Rich Media campaign that invited users to join Amnesty International, Spain.

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