To increase Amnesty International and the human rights cause's presence on the Internet.

We made Tyrannybook's design similar to other social networks. After all, users had to quickly understand what it was about, and find it easy to interact with. But the visual has a twist, since here we're not talking about friends, but enemies.

By the second day after launch, Tyrannybook had more than 2,000 registered users, almost 250,000 page views and over 3,800 results on Google, which ended up generating even more traffic to Tyrannybook, and has given Amnesty International much more strength on the web.