Cannes Lions
SAATCHI & SAATCHI, Cape Town / AMNESTY INTERNATIONAL / 2004
Overview
Entries
Credits
Execution
On World Human Right’s Day, shoppers throughout Cape Town were price-gunned as they walked by. After the initial surprise, they would discover the message on the price tag.
Outcome
This idea overcame typical financial constraints and successfully delivered on the brief, educating a wide audience in an involving, provocative way. Its nature also produced a ripple-effect of interest amongst the public. The idea is an example of the value of thinking outside the confines of expected media.
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