Dubai Lynx

An Ode to Arab Feminism

FP7/BEY, Beirut / MASHROU' LEILA / 2018

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Film
Case Film

Overview

Entries

Credits

Overview

Background

Mashrou’ Leila is an independent Lebanese band, whose songs take on socio-political issues affecting the Arab World.

With their new album’s launch, we were tasked to get the band and their messages more exposure internationally.

Description

The music video self-consciously toys with the intersection of gender with race by celebrating and championing a coalition of Arab and Muslim women, styled to over-articulate their ethnic background, in a manner more typically employed by Western media to victimise them.

The video purposefully attempts to revert the position of the (male) musicians as the heroes of the narrative, not only by subjecting them to the (female) gaze of the director, but also by representing them as individuals who (literally) take the backseat as the coalition moves forward.

So, while the lyrics of the verses discuss betrayal, struggle, and conflict, the video revolves around the lyrical pivot in the chorus: ‘aleihum (charge!).

The music video treats oppression and stereotyping from the West, not as a source of victimhood, but as the fertile ground from where resistance can be forged, through music.

Execution

The video self-consciously toys with the intersection of gender with race by celebrating and championing a coalition of Arab and Muslim women, styled to over-articulate their ethnic background, in a manner more typically employed by Western media to victimise them.

The video purposefully attempts to revert the position of the (male) musicians as the heroes of the narrative, not only by subjecting them to the (female) gaze of the director, but also by representing them as individuals who (literally) take the backseat as the coalition moves forward.

So, while the lyrics of the verses discuss betrayal, struggle, and conflict, the video revolves around the lyrical pivot in the chorus: ‘aleihum (charge!).

“Life-affirming and joyous rather than the timid, “oppressed” vision the West is used to from media reports.” (Alex Clifton, The Singles Jukebox)

The song has also featured in the band’s concerts regionally and worldwide, taking the message even further.

Similar Campaigns

4 items

Shortlisted Dubai Lynx
An Ode to Arab Feminism

FP7/BEY, Beirut

An Ode to Arab Feminism

2019, MASHROU' LEILA

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