Cannes Lions

ANDROID

HAKUHODO, Tokyo / KDDI CORPORATION / 2011

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Overview

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OVERVIEW

Outcome

While 5,000,000 people came in the Android au site for three months, 1,000,000 people accessed the social catalogue, and 400,000 people of those pushed a "Like" button.The production costs were 20 million. I contributed to selling 400,000 cell-phones of one 50,000 yen. And viral in Web users more than 400,000; because do it, and a catalogue was distributed at the store, the advertisement conversion is immeasurable.

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