Cannes Lions

ANDROID SMARTPHONE

BEST PROJECT, Osaka / KDDI CORPORATION / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

“Dramatic impact and practicality.” The specifications were developed to fully utilize the one span (900mm wide) space in the mobile phone department, while only two phones were displayed on the stand to give customers sufficient space for trying out the smartphone. In addition, we succeeded in creating a corner that stood out and appeared special by using pale blue in the title wording that contrasted with the brand color. This enabled everyone to see, at a glance, that this was not your average mobile phone display.

Outcome

The display stand succeeded in attracting attention for being a corner where the most talked-about terminal could be thoroughly experienced. The spaciousness of the display also made it easy to attract customers. Customers were drawn to the stand because of other customers trying out the phone, and those customers in turn tried out the product. The display was introduced at approximately 50 stores(mass merchandisers and mobile phone stores nationwide).

Similar Campaigns

12 items

RememBra

JUNG VON MATT, Hamburg

RememBra

2018, BONPRIX

(opens in a new tab)