Cannes Lions

MOBILE PHONES & DRINKS

DENTSU, Tokyo / KDDI CORPORATION / 2006

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As a collaboration advertisement of SUNTORY and KDDI, we produced a mobile site which replays original footage and sound ads when bar-codes on magazine advertisements are read.Plus, we are aiming to roll out interactive cross-media campaigns, starting from banner advertisements consisting of bar-codes, followed by screen savers in which PCs and mobile phones interact with each other.

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