Cannes Lions
JUNG von MATT, Hamburg / NOAH - PEOPLE FOR ANIMALS / 2009
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We published a fake cosmetics ad with a fake name and a fake product sample on it.Pulling off the sachet, a crying chimpanzee with his face wreathing in pain appears. And it seems that you just caused a gash by your own hand.Payoff line: Still thousands of animals are killed by experiments by the cosmetics industry. Get involved with your donation.
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