Cannes Lions

ANIMAL EXTINCTION AWARENESS

DENTSU, Tokyo / WORLD WILDLIFE FUND (WWF) / 2006

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The hand is holding a very thin object, as if it was a commercial for the latest electric appliance. Actually, it was an extremely thin picture book of animals. "Thinner than ever." We wanted to convey by some emotional means, a sense of crisis on the current situation where animal species are becoming increasingly scarce and on the verge of becoming extinct, not rationally by showing mere numbers.

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2020, WORLD WILDLIFE FUND (WWF)

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