Cannes Lions
Y&R PUERTO RICO, San Juan / MOTORAMBAR / 2015
Overview
Entries
Credits
Execution
Nissan placed an unbranded stunt consisting of a car crashed against a 12 foot tall letter “A”
in various roadsides, to create awareness that it only takes one letter to cause a fatal accident.
Various days later Nissan claimed responsability distributing flyers, and through strategically placed road signs near the stunt.
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