Cannes Lions

A FOR ACCIDENT

Y&R PUERTO RICO, San Juan / MOTORAMBAR / 2015

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Nissan placed an unbranded stunt consisting of a car crashed against a 12 foot tall letter “A”

in various roadsides, to create awareness that it only takes one letter to cause a fatal accident.

Various days later Nissan claimed responsability distributing flyers, and through strategically placed road signs near the stunt.

Similar Campaigns

12 items

Stroller

Y&R, San juan

Stroller

2016, MOTORAMBAR

(opens in a new tab)