Cannes Lions
LEO BURNETT ISTANBUL, Istanbul / STRAY ANIMAL FOUNDATION / 2010
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Dogs are our best friends and they are always ready to help us. But sometimes they need help too. To collect donation for the Stray Animals Foundation (BGD), we identified the best place where people could use a helping hand: Supermarkets.We designed a cut-out dog and installed it by the cashiers at supermarkets. The dog helps shoppers fill their plastic bags easier, by holding the handles of the plastic bag and keeping it open. In return, he asks for a tip.
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