Creative SolutionWe have personified the dogs as they are called (Count, Lady, Pasha) and portrayed them in paintings. Each of these three paintings featured a “noble” dog, posing like the portraits of royal family members in museums. The only difference was that these noble dogs were painted in rags, having suffered under poor conditions. Then we placed the paintings to art galleries to reach our target group.The info card below each painting called people to adopt from the BGD or help them by donating.

* In just 5 days 1,325 people donated US$2,850 (in one DiaSA store).