Cannes Lions

ANIMAL RIGHTS

SPRINGER & JACOBY, Hamburg / INTERNATIONAL FUND FOR ANIMAL WELFARE / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

For this purpose, we modified the coin-operated viewing telescopes on the visitor terrace of Hamburg Airport.Instead of the expected Boeing 747- landing, visitors witnessed a spectacular jumbo landing.And thus "automatically" donated money to IFAW.

Outcome

Soon the modified viewing telescopes became a highlight at the airport.Within one month we collected over 14.000 fifty Cent coins, 23 Yugoslavian dinar and 500 Italien lira for the IFAW.

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