The campaign of a large Internet provider with cardboard dogs on leashes was taken advantage of in downtown Hamburg with quick fly-posting to draw the problem of abandoned dogs to the attention of passersby. By posting over the dogs with a new headline: 'Everyyear, 300,000 pets are abandoned.' A very visual solution that brings up the issue and costs the client practically nothing.

To sensitise the public to the fact that 300,000 pets are abandoned every year. And IFAW plead for marooned animals.