Cannes Lions

ANIMAL RIGHTS CAMPAIGN

DUVAL GUILLAUME, Brussels / GAIA / 2007

Film

Overview

Entries

Credits

Overview

Description

Put the topic of painfully castrating pigs without narcosis, back on the political agenda.

Execution

We made a hit single containing the sample of a screaming pig, to denounce the fact that in Belgium piglets are still castrated without anesthetics.Only after the radio stations picked it up, it was revealed that it was a protest song.

Similar Campaigns

12 items

SLOW TRAIN, SLOW LIFE.  “Get Back, Tohoku.”

DENTSU INC., Tokyo

SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”

2017, EAST JAPAN RAILWAY COMPANY

(opens in a new tab)