Cannes Lions
DUVAL GUILLAUME, Brussels / GAIA / 2007
Overview
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Credits
Description
Put the topic of painfully castrating pigs without narcosis, back on the political agenda.
Execution
We made a hit single containing the sample of a screaming pig, to denounce the fact that in Belgium piglets are still castrated without anesthetics.Only after the radio stations picked it up, it was revealed that it was a protest song.
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