Within the first week of the pack being mailed we received confirmation from five media outlets that they would run articles and stories on our name change. This included Current Affairs, who spent an entire day shooting at the Dogs Home, The Southern Courier (which is the catchment area for the Dogs and Cats Home) and Urban Animals. This coverage is estimated to be worth approximately $85,000. With the packs costing a total of $269.00 we achieved an ROI of 316:1.