Cannes Lions

ANIMAL SHELTER

M&C SAATCHI/MARK, Sydney / SYDNEY DOGS & CATS HOME / 2012

Overview

Entries

Credits

Overview

Outcome

All 63 posters were sold. All 63 animals photographed were saved. We generated over $2.3 million dollars of PR. Volunteers increased by 50% and already the re-home and re-claim rate of dogs has risen to an astonishing 90% - the highest figure achieved amongst Australian animal care facilities.

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