We wanted to promote interactivity with the public and show how they can directly interfere in the preservation of species by donating only a small amount. For that, we created magnetic posters on which the public could leave coins. As coins were donated, they slowly formed the image of an animal in danger of extinction. These posters were put in places with great circulation of people and money, such as the reception areas in big companies, shopping centers, cinemas and cafeteria’s cashiers.

The action reached great results. There were 40 posters placed around Brazil, impacting approximately 400,000 people a month. Until now, approximately US$ 100,000 has already been collected for the preservation of species. All of it free of cost to WWF, since all companies that took part in the campaign did it without any charges.