HAVAS WORLDWIDE PARIS, Paris / RATP / 2016
The RATP is the 5th biggest public transport group in the world. It includes the metro, RER, tram and bus systems - every mode of transport necessary for you to get to work, to friends or to wherever you're going, just ask. « Ask us for the city » : « Demandez-nous la ville » (City wise). This tagline testifies to our desire to act in the interests of the city and its inhabitants. A sustainable city, accessible, modern and dynamic.
With its imaginative illustrations, this campaign highlights the ongoing actions of the RATP, projects that respond to the city's every possible need. A light tone and style invite us to be...transported.