Cannes Lions

THE WHALE / CITY WISE

HAVAS WORLDWIDE PARIS, Paris / RATP / 2016

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

The RATP is the 5th biggest public transport group in the world. It includes the metro, RER, tram and bus systems - every mode of transport necessary for you to get to work, to friends or to wherever you're going, just ask. « Ask us for the city » : « Demandez-nous la ville » (City wise). This tagline testifies to our desire to act in the interests of the city and its inhabitants. A sustainable city, accessible, modern and dynamic.

With its imaginative illustrations, this campaign highlights the ongoing actions of the RATP, projects that respond to the city's every possible need. A light tone and style invite us to be...transported.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Internet Remembers

CLEMENGER BBDO MELBOURNE

The Internet Remembers

2019, DRINKWISE

(opens in a new tab)