Cannes Lions

Animals | Campaign

TBWA\CHIAT\DAY NEW YORK / AIRBNB / 2016

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Overview

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Credits

Overview

Description

What better way to communicate the AIRBNB brand idea of ‘belong anywhere’ than with animals who appear to be perfectly at home in ‘homes’ that you wouldn’t normally associate them with? An Armadillo in a mouse hole, a penguin up a tree, a pig in a fish bowl. All happily experiencing the homes and therefore lifestyles of other creatures.

Execution

We created charming, Pixar-like animals using CG and placed them inside incongruous homes. Demonstrating AIRBNB’s mantra of Belong Anywhere in a purely visual way. The idea ran in social across the globe and on digital OOH in the UK.

The posters for the Animals campaign were incredibly stripped down. Simple CG generated Pixar style animals, the home of a different creature and the understated type of the slogan ‘belong anywhere’.

Outcome

The campaign is brand new but is attracting phenomenally positive net sentiment.

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