Cannes Lions

ANN SUMMERS ADULT STORES

NITRO, London / ANN SUMMERS / 2008

Film
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Description

Ann Summers needed to promote their sexy range of lingerie. They posted the brief on its Viral Academy Website and received over 150 entries. This was the winning entry.

The idea involves bemused men receiving gifts of wood delivered by extremely sexy women dressed in provocative Ann Summers lingerie. The viral ends with the line "Give him wood, this Valentine's Day.", wood being the cheeky way of describing the male erection.

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