Ann Summers Adult Stores wanted a viral film to promote their sexy range of Valentine's Day Lingerie. We gave them Wood.The film features incredibly sexy women wearing Ann Summer's lingerie delivering wooden items to men. The viral ends with the lineGive him wood this Valentine's Day. Wood being an affectionate term for a male erection.The viral has received vast amount of free PR for Ann Summers and has currently registered over 60.000 youtube hits.