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Another One Drives a Duster

PUBLICIS CONSEIL, Paris / DACIA / 2016

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Overview

Description

Dacia Duster, is one of the most affordable 4x4 in the market, but its features and looks make it look much more expensive.

The idea was to tease the onlookers who think Dacia Duster is a very expensive car, because of its great looks and 4x4 features.

The film showed classy, rich upper class people who have all the money in the world but still think the Duster is out of their reach. Using the musical background of Queen’s Another one bites the dust,

we created a new expression of jealousy, Another one Drives the DUSTER.

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