Cannes Lions

ANTI-AGEING SKINCREAM

BBDO GERMANY, Dusseldorf / SCHWARZKOPF / 2007

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Overview

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Credits

Overview

Execution

Feel a little younger each day. The Diadermine anti aging calendar demonstrates this effect. Turning back the time. A sub-headline ensures that you don’t confuse the date you feel with the real one.

Outcome

All stocks of the calendar sold out after just a few days. As a result of the overwhelming positive feedback, the promotion will play an important part in 2007.

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