Cannes Lions

ANTI-ALCOHOL MESSAGE

J WALTER THOMPSON, Sao Paulo / ALCOHOLICS ANONYMOUS / 2003

Film

Overview

Entries

Credits

Overview

Description

A priest is delivering his Sunday sermon.

During the ceremony, the father drinks from the wine calice a larger and longer gulp than would be expected. The voice over says that one in every ten people is born with a predisposition to alcoholism.

Similar Campaigns

12 items

Get Back

OGILVY NEW ZEALAND , Auckland

Get Back

2016, ALCOHOLICS ANONYMOUS

(opens in a new tab)