Cannes Lions

ANTI-DRINK DRIVING

LEO BURNETT, London / LEO BURNETT / 2006

Film
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We needed to remind people that at Christmas, the Police are more likely to breathalyse you for drink-driving. Set to the tune of ‘We Wish You A Merry Christmas’, we see lots of people being breathalysed, to instil a sense of paranoia that the police are out in force during the festive season

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