To gain the possibility of working with big country investors, we developed an application that made everyone speak about opportunities, linking the idea to Leo Burnett.We created an application that erases the word “crisis” and replaces it with “opportunity” in the majority of web pages. This generated a huge buzz, nationally and internationally.Media from almost 100 countries mentioned Leo Burnett. Every media referenced “Leo Burnett”. Locally, which was our principal focus, the application was mentioned in press, internet, radio and television, where we were interviewed by the economic diary news.Following the buzz, we contacted our prospects (email and direct marketing) saying: “The agency who made it possible for everybody to see the opportunities wants to work with you”At the end of the campaign we received 16 calls from our new business prospects, asking us our credentials.

The first step was to create the plug-in. In record time of 7 days, we developed the plug-in, the web page and the tools to communicate the press.Afterwards, we launched the news, firstly for the international media that naturally caught the local media attention, underlining the coverage of the act. The local media explained with detail the function of the application.After three days on air, and all the media talking about Leo Burnett and Opportunity, we contacted our prospects of New Business, through direct marketing and email saying: “The agency who made everyone see opportunities wants to work with you”.On the end of the first week, we launched a second press release communicating the impact results of the plug-in until that moment. This meant a reinforcement of the action over the prospects.

Media from almost 100 countries spoke about Leo Burnett. Every media made a reference to the name of the agency “Leo Burnett”. Locally, which was our biggest focus, the application was news in the press and on the internet, radio and TV, where we were interviewed by the economic diary news. By the end of the campaign we received 16 calls from new business prospects asking us for credentials.